Now, the theater is thriving, Schultz said. Originally, Hollywood types snubbed the concept that they believed would be too disruptive to the viewing experience, according to Lynne McQuaker, a spokeswoman for the theater. Offering a newly designed menu and full bar with California tastes in mind - there’s a Super Food Bowl and elevated wine list - patrons can watch first-run blockbusters while dining and drinking at their seats. With the company founded 27 years ago, “I think we have all the details honed in now where we’re really ready to go,” said Studio Movie Grill chief executive Brian Schultz just before the theater at 128 N. Rows of futuristic-looking recliners - outfitted with cooling cup holders, blue lights and a red button to call a waiter- line the 10 auditoriums of the national dine-in theater chain’s location in the heart of the city’s art and entertainment district.

“I’m waiting to blast off,” a tech-focused film festival founder said during a tour of Studio Movie Grill’s downtown Glendale location grand opening on Thursday.

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